Medikea
MEDICAL CLINIC | PHARMACY | LABORATORY
Marketing and Communications Specialist
Reports to: Chief Operations Officer
Location: Victoria, Dar es Salaam
Employment Type: Full-Time
Position Overview:
Medikea is seeking a dynamic Marketing and Communications Specialist to lead our brand visibility, digital marketing, and patient acquisition strategies. This role will design and execute integrated campaigns that drive measurable growth in clinic visits, app usage, and community engagement while maintaining a consistent brand voice across all channels. The specialist will work closely with internal teams to align messaging, track performance, and implement innovative marketing initiatives that position Medikea as a leader in quality, affordable healthcare.
Key Responsibilities:
- Develop and execute growth and marketing strategies aligned with company goals and key KPIs.
- Drive digital campaigns (SEO, SEM, social media, influencer, referral) and community activations to boost awareness and acquisition.
- Build loyalty programs, referral systems, and personalized engagement to retain and grow the customer base.
- Analyze user data (CAC, LTV, churn, ROI) and present growth insights to leadership.
- Craft clear, consistent messaging that strengthens Medikea’s brand across all channels.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital or growth marketing, ideally in healthcare or tech.
- Strong understanding of social media platforms, content development, analytics, and ROI measurement.
- Excellent communication, project management, and storytelling skills.
To apply, send your CV, Cover Letter, and copies of certificates to [email protected] by 27th September 2025.